1948–49 United States network television schedule (daytime)

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange , game shows are pink , soap operas are chartreuse , news programs are gold and all others are light blue. New series are highlighted in bold.

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Monday-Friday
There is some dispute as to the exact lineup on DuMont in the winter. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.


 * On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.

ABC
Returning Series
 * The Singing Lady

New Series
 * Cartoon Teletales

Not Returning From 1947 to 1948

CBS
Returning Series
 * The Adventures of Lucky Pup
 * The Missus Goes a-Shopping
 * This Is the Missus

New Series
 * The Chuck Wagon
 * Classifield Column
 * Ladies Day
 * The Ted Steele Show
 * Vanity Fair

Not Returning From 1947 to 1948

NBC
Returning Series
 * Howdy Doody

New Series
 * Here's Archer
 * These Are My Children
 * Western Balladeer

Not Returning From 1947 to 1948
 * Playtime
 * The Swift Home Service Club

Dumont
Returning series
 * Amanda
 * Camera Headlines
 * Fashions in Song
 * Man in the Street
 * Russ Hodges' Scoreboard
 * Vincent Lopez Speaking
 * Welcome, Neighbors
 * The Wendy Barrie Show

New Series
 * Johnny Olson's Rumpus Room
 * The Magic Cottage
 * Okay, Mother
 * TV Shopper
 * A Woman to Remember

Not Returning From 1947 to 1948
 * The Walter Compton News