2010–11 Big 12 Conference men's basketball season

The 2010–11 Big 12 Conference men's basketball season marks the 15th season of Big 12 Conference basketball.

This was the final season for the Big 12 as a 12-team conference, as two schools departed at the end of the 2010–11 academic year. Colorado joined the Pacific-10 Conference, which became the Pac-12, while Nebraska joined the Big Ten Conference.

All-Big 12 players

 * Jacob Pullen, Kansas State (unanimous)
 * LaceDarius Dunn, Baylor (unanimous)
 * Cory Higgins, Colorado
 * Marcus Morris, Kansas
 * Curtis Kelly, Kansas State

Player of the Year 
 * Marcus Morris, Kansas

Newcomer of the Year
 * Ricardo Ratliffe, Missouri

Freshman of the Year
 * Josh Selby, Kansas

In-season honors
Throughout the conference regular season, the Big 12 offices name a player of the week each Monday.
 * Players of the week
 * Nov. 15 – Jordan Hamilton, Texas
 * Nov. 22 – Jordan Hamilton, Texas
 * Nov. 29 – Marcus Morris, Kansas
 * Dec. 6 – Marcus Denmon, Missouri
 * Dec. 13 – Marshall Moses, Oklahoma State
 * Dec. 20 – Khris Middleton, Texas A&M
 * Dec. 27 – Markieff Morris, Kansas
 * Jan. 3 – Marcus Denmon, Missouri
 * Jan. 10 – Alec Burks, Colorado
 * Jan. 17 – Marcus Morris, Kansas
 * Jan. 24 – Jordan Hamilton, Texas
 * Jan. 31 – Mike Singletary, Texas Tech
 * Feb. 7 – Jacob Pullen, Kansas State
 * Feb. 14 – Marcus Morris, Kansas
 * Feb. 21 – Jacob Pullen, Kansas State
 * Feb. 28 – Alec Burks, Colorado