2023–24 Ayr United F.C. season

The 2023–24 season was Ayr United's sixth consecutive season in the Scottish Championship after being promoted from league one in the 2017–18 season. Ayr also competed in the, League Cup, Challenge Cup and the Scottish Cup.

Season
Lee Bullen takes charge of Ayr United for the second season in a row following their defeat to Partick Thistle in the semi-final of the Premiership play-off.

On 21 July, the club announced the singing of veteran winger Aiden McGeady on a two-year contract to serve as both a member of the playing squad and the club's technical manager.

On 15 January, manager Lee Bullen was sacked following a run of poor results. He was replaced by former Celtic captain Scott Brown.

Appearances

 * colspan="10"|Players who left the club during the 2023–24 season
 * colspan="10"|Players who left the club during the 2023–24 season


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