2024–25 AFC Ajax season

The 2024–25 season will be the 125th season in the history of Ajax and their 69th consecutive season in the top flight. The club will participate in the Eredivisie, KNVB Cup and UEFA Europa League.

Overview
On 23 May, Ajax signed the contract with new manager Francesco Farioli. His new assistant managers wil be Daniele Cavalletto, Dave Vos and Felipe Sanchez Mateos. Jelle ten Rouwelaar was signed as the new goalkeeping coach. Furthermore, Osman Kul is a new video analist and new fitness coach is Callum Walsh next to Allesandro Schoenmaker.

On 31 May, the new away kit for the new season and training range was released; Ajax Away: A Work of Amsterdam.

On 19 June, Ajax and Ziggo extended their sponsorship contract by two seasons until 2029. On the same day, Ajax appointed Nynke Hagen as a cultural manager.

On July 4, VI reported that Manchester United wanted to sign goalkeeping coach Jelle ten Rouwelaar. A day later, the media reported that Ten Rouwelaar had left the club and Manchester United had paid €100,000 for him.

The home shirt of this season together with a prematch shirt were introduced on Friday July 5, the morning of the first practice game: Home is Here.

On July 8, a new goalkeeping coach Jarkko Tuomisto was reported in the media. He had worked with Farioli at previous clubs.

Pre-season and friendlies
Ajax starts the new season with new manager Francesco Farioli. Farioli's first day at Ajax from the new season was 12 July. A large part of the Ajax selection started on Wednesday 19 June with the first tests and training methods at De Toekomst. The manager's first field training took place on Thursday, June 20. This was without players that had international games and were at Euro 2024 and Copa America 2024. On Friday, 28 July the manager welcomed players that had international games urlier this month but were not at Euro 2024. This were Anton Gaaei, Sivert Mannsverk, Benjamin Tahirović, Kristian Hlynsson and Christian Rasmussen.

Ajax played the first practice game against PEC Zwolle on Friday, 5 July at a rainy De Toekomst ending in a 0–1 loss. Due to renovations and the replacement of grass, the game was behind closed doors. Furthermore, there are two other practice games played across the Netherlands, against Sint-Truiden and Rangers. These games are open to public.

Also there will be a midweek training camp at the Wageningse Berg, Netherlands, from Monday July 15 to Friday July 19. During this week, two friendly matches will take place against Al-Wasl (open to public) and Olympiacos (behind closed doors). It is also the intention that an open training will be organized during the training camp.

The first official games will be on 25 July and 1 August for the second qualifying round of the 2024–25 UEFA Europa League against Vojvodina. The first Eredivisie league game will be on August 11, a home game against Heerenveen.

Ajax announced that on Monday 5 there will be the Open Day event.

Matches
The league fixtures were announced on 21 June 2024.

Second qualifying round
The second qualifying round draw was held on 19 June 2024.