2024 Summer Olympics marketing

2024 Summer Olympics marketing has been a long running campaign that began since Paris won its bid to host the games in 2017.

Emblem
The emblem for the 2024 Summer Olympics and Paralympics was unveiled on 21 October 2019 at the Grand Rex. Inspired by Art Deco, it is a representation of Marianne, the national personification of France, with a flame formed in negative space by her hair. The emblem also resembles a gold medal. Tony Estanguet explained that the emblem symbolised "the power and the magic of the Games", and the Games being "for people". The use of a female figure also serves as an homage to the 1900 Summer Olympics in Paris, which were the first to allow women to participate. The emblem was designed by the French designer Sylvain Boyer with the French design agencies Ecobranding & Royalties.

The emblem for Paris 2024 was considered the biggest new logo release of 2019 by many design magazines. An Opinion Way survey shows that 83 per cent of French people say they like the new Paris 2024 Games emblem. Approval ratings were high, with 82 per cent of those surveyed finding it aesthetically appealing and 78 per cent finding it to be creative. It was met with some mockery on social media, one user commenting that the logo "would be better suited to a dating site or a hair salon".

For the first time, the 2024 Summer Paralympics is sharing the same emblem as its corresponding Olympics, with no difference, reflecting a shared "ambition" between both events.

Mascots
On 14 November 2022, The Phryges were unveiled as the mascots of the 2024 Summer Olympics and Paralympics; they are a pair of anthropomorphic Phrygian caps, a historic French symbol of freedom and liberty. Marianne is commonly depicted wearing the Phrygian cap, including in the Eugène Delacroix painting, Liberty Leading the People. The two mascots share a motto of "Alone we go faster, but together we go further".

Posters
The Olympic poster for these games were revealed on March 4, 2024. Designed by Uga Gattoni, the poster uses a diptych design, with one half representing the Olympics and the other half representing the Paralympics. These were the first Summer Olympic and Paralympic posters to be designed together, as each one can work independently as halves, or be combined into one poster all together. The posters took 2,000 hours, across six months to complete.

Corporate sponsorship
Belgian beverage company AB InBev became the first Worldwide Olympic Partner during the Games, while Japanese automobile manufacturer Toyota will not renew its TOP sponsorship, with the company reportedly unhappy with how the IOC has used its sponsorship money.