ALMA Award

The American Latino Media Arts Award or ALMA Award, formerly known as Latin Oscars Award, is an award highlighting the best American Latino contributions to music, television, and film. The awards promote fair and accurate portrayals of Latinos. In Spanish and Portuguese the word alma means "soul".

History


The awards were created by UnidosUS (formerly the National Council of La Raza). The first ceremonies were held in 1987 under the name "BRAVO Awards" and broadcast on Univision. In 1995, they were televised on Fox. The name was changed to the "American Latino Media Arts Awards" in 1997 and ABC became the network venue. However, ABC faced a boycott which forced the award ceremonies to be postponed until 1998.

From 2003 to 2005, the ceremonies were not held for undisclosed reasons. In 2008, the NCLR and New York firm Society Awards redesigned the trophy statuette. ABC stopped airing the ceremonies in 2009.

The ceremonies were canceled in 2010, to "focus on a bigger and better show in 2011".

The awards started up again in 2011, on a new network, NBC.

They were canceled for 2015.

In 2018, Fuse announced that it had acquired the rights to the award show in partnership with UnidosUS.