AP VoteCast

AP VoteCast is a survey of the American voters administered by NORC at the University of Chicago for media networks The Associated Press (AP) and Fox News. The survey was created by the AP and NORC as a new way to survey voters. The AP, Fox News, and many other news outlets, use the data for their election night coverage. VoteCast was first used in the 2018 midterm elections. Prior to AP VoteCast, the original methodology of exit polls was to conduct in-person interviews as voters left the polls. AP VoteCasts’ methodology attempts to account for the increasing number of vote-by-mail voters, by moving away from in-person only exit polls. The purpose of the project was to improve the reliability of data and overcome exit poll biases. The AP and Fox News formerly were part of the National Election Pool, but left in 2017.