AREA (fashion label)

AREA is a fashion label founded in 2014 by Beckett Fogg and Piotrek Panszczyk. It is known for its use of crystals.

Simone Biles wore a Swarovski crystal covered dress by Area for the 2021 Met Gala for the opening of In America: A Lexicon of Fashion.

In December 2023, the company announced that it had partnered with the fashion brand business accelerator Tomorrow London Ltd.

Taylor Swift wore a pair of Area "crystal slit jeans" at Super Bowl LVIII.