Advertising Regulatory Council of Nigeria

The Advertising Regulatory Council of Nigeria (ARCON), formerly called the Advertising Practitioners Council of Nigeria, is a regulatory body established by the Nigerian Government in 2022. It was formed to regulate and control advertising in Nigeria, replacing the Advertising Practitioners Council of Nigeria Act (APCON) with the Advertising Regulatory Council of Nigeria Act, 2022.

ARCON's primary responsibilities include regulating and controlling advertising in Nigeria, safeguarding the interests of the public and consumers, promoting local content, and implementing global best practices.

History
Established in 2022, the Advertising Regulatory Council of Nigeria replaced the Advertising Practitioners Council of Nigeria Act with the ARCON Act to regulate and control advertisements.

Functions
ARCON is tasked with regulating and controlling advertising in Nigeria, prioritizing public and consumer protection, local content promotion, and global best practices implementation.

Staff
The Advertising Regulatory Council of Nigeria, managed by a Director-General appointed by the Nigerian Government, includes Olalekan Fadolapo in this role.

Legal proceedings
The Advertising Regulatory Council of Nigeria Act, 2022 outlines conditions for legal actions against ARCON, specifying a notice period before initiating a lawsuit and providing indemnity against certain liabilities.