Aha! (company)

Aha! is a cloud-based software company that provides product development software for companies in the United States and internationally. Aha! offers Software-as-a-Service (SaaS) products for organizations to set strategy, ideate, plan, showcase, build, and launch new products and enhancements.

The Aha! suite of products cater to Product managers (PMs), engineers, and product development teams involved in innovation management programs, portfolio management, product marketing, and operations. These tools aim to streamline the process of bringing ideas from concept to market.

As of 2024, more than one million product builders reportedly use the Aha! suite of products.

Capabilities
Aha! is a software suite designed to support users in their approach to developing and delivering products and services. The suite includes tools such as Aha! Roadmaps, Aha! Ideas, Aha! Whiteboards, Aha! Knowledge, and Aha! Develop.

The platform aims to facilitate the product development process, offering functionalities that allow teams to collaboratively conceptualize, capture ideas, devise product strategies, manage agile development, and introduce new features to the market.

Aha! claims their software enables users to establish links between strategic goals and tasks, create visual roadmaps outlining future plans, and monitor business objectives during product management and development.

Aha! offers integration with Jira, GitHub, Azure DevOps Server, Pivotal Tracker, Trello, FogBugz, Jellyfish, Redmine, Zendesk, Salesforce, Google Analytics, and Slack and has a rest-based API.

Through its subsidiary Aha! Apps they allow integration into Microsoft cloud services thanks to the extended partner agreement

They also offer mobile applications for iPhone and Android.

They are also partners of Microsoft, Github and HP

History
Aha! is a self-funded, private company, founded by Brian de Haaff and Dr. Chris Waters in the spring of 2013 in Menlo Park, California. They have no centralized headquarters, and employees work remotely from the United States and some international locations.

In 2017, Aha! co-founder and CEO Brian de Haaff released the book Lovability, sharing his philosophy on building businesses and products.

In 2019 and 2020, Aha! expanded their roadmapping software to target marketing, IT, services, project management, and business operations users.

In October 2020, Aha! launched Aha! Ideas, aiming to give teams a way to crowdsource ideas from customers, employees, and partners into their product plans. In May 2021, the company released Aha! Develop, a development tool for engineering teams.

In 2022, Aha! introduced a digital notebook for product builders. Aha! Notebooks aims to give teams the ability to collaborate on documentation and concepts. The company also announced that they surpassed $100 million in annual recurring revenue (ARR) and launched The Bootstrap Movement, which aims to facilitate sustainable business growth using self-reliance and value exchange, rather than outside funding.

The company claims to have donated more than $1 million through its philanthropic giving program, Aha! Cares.