Aitakute Aitakute

"Aitakute Aitakute" (会いたくて　会いたくて) is a song by Japanese pop singer Kana Nishino. It was released as her 10th single on May 19, 2010. The song is produced by Giorgio Cancemi, writer of many of Nishino's hit songs (such as "Best Friend," "Motto..." and "Tōkutemo"). The B-side "Love Is Blind" is produced by contemporary R&B producer Hiro. Hiro produced "One Way Love," the B-side to Nishino's previous single "Best Friend."

The single is to date one of Nishino's most commercially successful; peaking at number two on the Oricon Singles Chart and number one on the RIAJ Digital Track Chart. "Aitakute Aitakute" is one of the best-selling multi-format singles in Japan, with over 5,097,000 combined sales and Japan's best selling digital download of 2010.

Critical reception
Aitakute Aitakute uses the phrase "I want to see you, I want to see you, I tremble" in the beginning and chorus. Mynavi News praised this as "One of the characteristics of Kana Nishino's lyrics, which uses familiar words that are easy to jump into the heart." With the song being a hit, SPA! reported that "Kana Nishino is a pioneer in the world of 'I want to meet you and tremble'", and AOL News reported that "She created the killer phrase 'I want to meet you and tremble,' and created an unwavering brand." The CD Journal's mini-review praised the song, saying, "The lyrics directly reflect real heartbreak, and the achingly painful lyrics are colored with a delicate sound that incorporates piano and strings as the essence of the song."

In an interview, Nishino stated that her own view of love is in contrast to that of this song.

Chart performance
On the Oricon Singles Chart, Aitakute Aitakute reached No. 2, her highest position, and broke the sales record for her singles at the time of its release (it is currently second only to "Kimi tte" released five and a half months later in sales, but it still holds the record for the highest position and number of times one of her singles appeared on the Oricon Chart). The Chaku-Uta and Chaku-Uta Full downloads exceeded 1 million within 3 months of its release. This milestone was the second fastest in history, second only to GReeeeN's "Kiseki" (1 million in 1 month) and "Ai Uta" (1 million in 3 months). In addition, the song was ranked No. 1 on the annual Chaku-Uta Full paid music download chart for that year.

Promotion
The song was used in commercials for fashion jewellery company GemCerey. Nishino also worked together with Gencerey to create a special Kana Nishino line on jewellery products, including necklaces, rings and cellphone straps.

"Love Is Blind" was used in commercials for Æon, featuring tarento Yukina Kinoshita.