Alex, Inc.

Alex, Inc. is an American sitcom created by Matt Tarses that aired on ABC from March 28 to May 16, 2018. Based on Gimlet Media, Inc.'s StartUp, the series stars Zach Braff, Tiya Sircar, Hillary Anne Matthews, Elisha Henig, Audyssie James and Michael Imperioli.

Premise
The series follows Alex Schuman, a radio journalist, husband, and father of two, who decides to quit his job and start his own company.

Main

 * Zach Braff as Alex Schuman, a radio journalist, Rooni's husband, and father of Ben and Soraya, who has left his old job to start his own podcast company
 * Tiya Sircar as Arunima “Rooni” Schuman, a lawyer, Alex's wife, and mother of Ben and Soraya
 * Hillary Anne Matthews as Deirdre, a producer at Alex's old job who left with him for his new company
 * Elisha Henig as Ben Schuman, Alex and Rooni's son
 * Audyssie James as Soraya Schuman, Alex and Rooni's daughter
 * Michael Imperioli as Eddie, Alex's cousin and an investor in the new company

Notable guest stars

 * Natalie Morales as Serena Bans (episode: "The Rube Goldberg Contraption")

Development
On August 29, 2016, it was announced that ABC had ordered Start Up, a single-camera comedy television series, as a put pilot. Matt Tarses, Zach Braff, John Davis, John Fox, Chris Giliberti, Alex Blumberg, and Matt Lieber serve as executive producers. Zach Braff also serves as director. The series is a production of Davis Entertainment and is based on the podcast StartUp. On January 25, 2017, it was announced that a pilot for the series was officially picked up. On May 11, 2017, it was announced that the series was officially picked up. The series is further a production of Sony Pictures Television and ABC Studios. On May 16, 2017, it was announced that the series was renamed to Alex, Inc. On January 8, 2018, it was announced that the series would premiere on March 28, 2018. On May 9, 2018, it was announced that the series was canceled after one season.

Casting
On August 29, 2016, it was announced that Zach Braff was cast in the series. On February 15, 2017, it was announced that Tiya Sircar was cast in the series. On March 8, 2017, it was announced that Michael Imperioli was cast in the series. On March 14, 2017, it was announced that Hillary Anne Matthews was cast in the series. On March 22, 2017, it was announced that Chris Sacca would play himself in the series. On May 11, 2017, it was announced that Elisha Henig and Audyssie James were cast in the series. On February 8, 2018, it was announced that Sophia Bush would guest star in the series.

Critical
On the review aggregator website Rotten Tomatoes, the series has an approval rating of 40% based on 15 reviews, with an average rating of 4.46/10. The site's critics consensus reads, "By failing to establish the credibility of its lead, Alex, Inc loses sight an appealing premise and strands a likable Zach Braff in a sea of wasted potential." Metacritic, which uses a weighted average, assigned a score of 49 out of 100 based on 10 critics, indicating "mixed or average reviews".