All In (2024)

The 2024 All In, also promoted as All In London at Wembley Stadium or simply All In London, is an upcoming professional wrestling pay-per-view (PPV) event produced by the American promotion All Elite Wrestling (AEW). It will be the second annual All In by AEW, and third All In overall. The event will take place on August 25, 2024, at Wembley Stadium in London, England, coinciding with the United Kingdom's August Bank Holiday weekend.

Background
All In was first held as an independent professional wrestling pay-per-view (PPV) event in September 2018, and was produced by members of The Elite in association with Ring of Honor (ROH), which retained the rights to All In. The event inspired the formation of the American promotion All Elite Wrestling (AEW) in January 2019, and after AEW president Tony Khan purchased ROH in March 2022, AEW revived All In as their first-ever PPV event held in the United Kingdom, which took place during the 2023 August Bank Holiday weekend at Wembley Stadium in London, England. At the conclusion of the 2023 event, AEW announced that All In would return to Wembley Stadium on August 25, 2024. Tickets went on sale on December 1, 2023.

Storylines
All In London at Wembley Stadium will feature professional wrestling matches that are the result of pre-existing feuds and storylines, with results being predetermined by AEW's writers. Storylines are produced on AEW's weekly television programs, Dynamite, Collision, and Rampage, and the YouTube series Being The Dark Order.

The Owen Hart Cup is an annual professional wrestling tournament held by AEW – in partnership with The Owen Hart Foundation – in honor of Owen Hart. It consists of two single-elimination tournaments, one each for men and women, and the respective winners receive a trophy called "The Owen" as well as a commemorative championship belt. During Double or Nothing on May 26, AEW owner Tony Khan and Hart's widow Martha announced that the 2024 cup winners would also earn a world championship match at All In. Both tournament finals occurred on the July 10 episode of Dynamite, in Hart's hometown of Calgary, Alberta.

The women's Owen Hart Foundation Tournament was won by Mariah May. After losing the AEW Women's World Championship at Dynamite 200 in August 2023, Toni Storm underwent a shift in character; her new persona was that of a paranoid Golden Age of Hollywood starlet, similar to the character of Norma Desmond in the 1950 film Sunset Boulevard. Storm would take on the epithet of "Timeless" Toni Storm starting in October 2023, and would be accompanied by her "butler" Luther, who was portraying a similar role to that of Sunset Boulevard 's Max von Mayerling, with Toni being billed from Stage 7 at Warner Bros. Studios. In November, World Wonder Ring Stardom wrestler Mariah May debuted as a "superfan" of Storm; while initially dismissive of May, Storm later took May on as her "understudy", and Storm regained the women's championship at Full Gear that month. Subsequently at Revolution in March 2024, May took on Storm's old "rockstar" gimmick. Throughout the following months, Storm and May's relationship developed romantic overtones, and as a gift, Storm entered May into the Owen Hart Cup: May would defeat 2023 winner Willow Nightingale in the tournament final to earn a match against Storm for the AEW Women's World Championship at All In. After the match, May turned on Storm, hitting her with the Owen Hart Cup championship belt and bloodying her in the process; this explicitly aligned May's persona to the character of Eve Harrington in the 1950 film All About Eve, whose primary ambition in the film was to supplant Margo Channing – another inspiration for Storm's character – as a Hollywood star.

The men's tournament was won by Bryan Danielson. Danielson, who made his AEW debut at the 2021 edition of All Out, most recently challenged for the AEW World Championship at Revolution in 2023; he was unsuccessful in the bout with then-champion MJF, who defeated Danielson 4–3 in an iron man match which lasted 65 minutes. In a backstage interview on the following Dynamite after the match, Danielson teased a possible retirement storyline; he said his match with MJF made him realise he was putting wrestling ahead of his family. On the September 9, 2023 episode of Collision, Danielson confirmed that 2024 would be his last year as a full-time wrestler. Throughout the following year, Danielson would suffer a losing streak in marquee matches, which included losing the 2023 Continental Classic semi-final to eventual winner Eddie Kingston, losses in high-profile singles matches against Kazuchika Okada at Wrestle Kingdom and Will Ospreay at Dynasty, and being on the losing team in the Anarchy in the Arena match at Double or Nothing. As a result, Danielson was the first wrestler to declare for the 2024 Owen Hart Cup, on the June 6 Dynamite, and vowed to "go out on top". Danielson would then go on to win the Owen Hart Cup, defeating "Hangman" Adam Page – who was himself seeking vengeance against his rival, world champion Swerve Strickland – in the tournament final.