AlphaMega

AlphaMega or AlfaMega (in Greek: ΆλφαΜέγα) is a Cypriot supermarket chain founded in 1997. In 2020, it was the second largest supermarket chain in Cyprus in terms of revenue, behind Lidl. In 2024, AlphaMega has a total of 19 supermarkets in Cyprus.

Foundation
AlphaMega was founded in 1997 in Cyprus. It opened its first store in the city of Engomi, shortly after the purchase of the Charalambides Supermarket by the brand's founder, Andreas Papaellinas.

Expansion
Over the years, AlphaMega expanded rapidly. It opened several new stores across the island of Cyprus, including four in Limassol, three in Larnaca, two in Nicosia, and two in Paphos. The brand's rapid expansion allowed it to boast a total of 19 supermarkets in the country by 2024.

In May 2022, AlphaMega entered into a strategic partnership by marketing over 1,000 products from the Casino Group, making Casino products, packaged in French, a reference in Cyprus.

In April 2024, CEO George Theodotou announced the upcoming opening of an additional store on the island, in Astromeritis, which would bring the number of supermarkets on the island to twenty in the future.

Group Activities
AlphaMega offers a wide range of products, including food products, household items, beauty products, and sports articles. AlphaMega also has additional services such as bakeries, butcher shops, and organic product sections in its supermarkets.

Financing
AlphaMega is owned and operated by the Ch. A. Papaellinas Group, a major player in the distribution sector in Cyprus. This group has several business activities, including in the pharmaceutical sector and the distribution of consumer goods.

Communication
AlphaMega is the main sponsor of the Alphamega Stadium, an 11,000-seat football stadium located in Limassol. This stadium, inaugurated in December 2022, hosts the football teams of AEL Limassol, Aris Limassol, and Apollon Limassol. The contract signed by AlphaMega stipulates that the stadium will bear the name of the supermarket chain until its renewal at the end of the 2027–2028 season.