Amanecer (Bomba Estéreo album)

Amanecer is an album by Bomba Estéreo. It earned Bomba Estéreo a Latin Grammy Award nomination for Best Alternative Music Album and a Grammy Award nomination for Best Latin Rock, Urban or Alternative Album. It peaked at number 17 on the Billboard Top Latin Albums chart. It was also considered the best Latin album of 2015 by Rolling Stone.

It includes the viral hit "Soy Yo", which features Costa Rican child star Sarai Gonzalez, and received over 109 million views on YouTube. The song and video were called a "celebration of self and a symbol of proud Latinidad" and "an ode to brown girls". Lead singer Li Saumet, half sings and half raps the lyrics of the repeated refrain “when they criticise you, you just say ‘I am me’” (translated from Spanish) which is an obvious reference to the importance of self-confidence and pride in one’s identity.

Usage in media
In 2021, GrubHub used the song "Soy Yo" in a commercial that immediately gained attention in meme culture. The song can also be heard in Pitch Perfect 3 and during the end credits of Dora and the Lost City of Gold, commercials for The CW crime drama In The Dark, and a commercial for the Samsung Galaxy S8. Pizzeria Pizza Napoletana, a restaurant specialized in Neapolitan pizza, also used this song when they sponsored the delivery service Just Eat in their Instagram stories. The song also appears in the soundtrack of the 2021 racing video game Forza Horizon 5. "Caderas" was featured as the diegetic soundtrack to the opening police-siege scenes of the 2019 American action-adventure film Triple Frontier. In 2021, a remix of this song was used in Illumination's Sing 2 and FIFA 16.