Amazon Live

Amazon Live is an American video e-commerce live-streaming service created by Amazon Inc. to compete with live-streaming services. The service allows users to stream live videos promoting or sponsoring products.

History
In 2019 Amazon launched an integrated platform into the Amazon website and application. In 2023 roughly a billion total viewers watch Amazon Live across the United States and India. The platform has also been integrated into Amazon Freevee and Amazon Prime Video.

Overview
Users (mainly celebrities or Internet influencers) have the option to livestream on Amazon and add tags to additionally add context to the products they're selling or promoting. Other users can join in and type in messages to send to a global chat on the livestream.