Americas' SAP Users' Group

Americas' SAP Users' Group (ASUG) is the largest IT professional association in North America.

History
In 1990, SAP customers attended the SAP annual conference “SAPPHIRE” to form a SAP users' group. In 1991, the Americas' SAP Users' Group (ASUG) was created. ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members. The ASUG Annual Conference shares a location with SAP's annual SAPPHIRE NOW event.

In 2016, ASUG acquired The Eventful Group's North American assets. In 2016, ASUG launched the ASUG University program, which is delivered through both hands-on and virtual methods.

ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN).