Anitta's anal tattoo

In February 2021, a cellphone-recorded video was leaked on social media depicting Brazilian singer Anitta getting a tattoo on her anus. In the footage, she could be seen on all fours, audibly expressing some pain, while a professional tattoo artist worked on the area. Anitta did not deny it was she in the video, and stated it was an "older" that had been shared on her then-newly-established OnlyFans account; doubling-down, the singer emphasized that she had even had the tattoo touched-up since the time of filming.

In May 2022, Anitta's anal tattoo became a focal point of discussion after sertanejo singer Zé Neto "indirectly" criticized it, triggering a backlash against him from her fans. The controversy extended to Gusttavo Lima's high fees for performances in small towns, leading to further investigations. This ultimately sparked a public debate and inquiries regarding the allocation of public funds within the entertainment industry, all surrounding a tattoo.

Author and content
The person responsible for the tattoo was Lucas Maffei. The artist stated his wife was initially upset about the situation. Maffei also mentioned he did not experience an increase in his client list due to Anitta. According to him, he tattooed the word "love" on the singer's anus around September 2020, without delving into further details. According to the Metrópoles newspaper, Anitta is said to have tattooed "I luv u" on her anus.

Consequences
On 12 May 2022, Anitta's tattoo was mentioned by sertanejo singer Zé Neto, part of. Neto stated in a speech he did not need funds from the Rouanet Law, nor did he need to get a tattoo on his "toba" (slang for anus) to show he is doing well. His statement was seen as an indirect reference to Anitta. On social media, Zé Neto became the target of Anitta's fans, who noticed that, despite criticizing the Rouanet Law, he was performing shows with funds from municipalities. This contradiction sparked a debate, and the hashtag #CPIdoSertanejo (Sertanejo Parliamentary Inquiry Commission) was created, even though it did not actually exist.

Following that, the focus of scrutiny from Anitta's fans shifted to the singer Gusttavo Lima, who reportedly received a fee of R$800,000 in São Luiz, a city with eight thousand inhabitants, 32% of whom lived in extreme poverty. The Public Prosecutor's Office of Roraima initiated an investigation into this matter. On 25 May, an even higher fee of R$1 million was revealed in the city of Magé, Rio de Janeiro. The singer stated that "it is not the artist's role to oversee public accounts". On 27 May, another show by Lima was questioned, this time due to the R$1.2 million fee in Conceição do Mato Dentro, Minas Gerais, a city with 17 thousand inhabitants. The funds were earmarked for use in education, health, or infrastructure. The following day, the municipality canceled this show. On the same day, Anitta commented on the scale taken by Zé Neto's initial comment: "And here I was thinking I was just getting an anus tattoo".

On 30 May, the Public Prosecutor's Office of Rio de Janeiro declared it would investigate the event in Magé. On the same day, it was revealed that André Janones, then a presidential pre-candidate, had allocated nearly R$2 million for an exhibition featuring a show by Gusttavo Lima. Zé Neto did not comment on the fallout of the criticism of the Rouanet Law but stated he would "pray" for some of his fans who had insulted Anitta, expressing a desire not to "incite hatred".

In popular culture
The tattoo on Anitta's anus became the subject of a song by and Nog. Released on 12 April 2023, the rap is titled "* da Anitta". Despite the provocative title, the singer herself embraced the song, expressing amusement rather than offense. It quickly gained popularity, reaching the second spot on the trending music videos list on the Brazilian YouTube platform, and it garnered over one million views within a day. The song contains a social critique. It reads, "Country of soccer, Carnival, and drinks / Explicit culture / Became a joke when it comes to politics / Your happiness is smaller than your debt". The following verses convey irony: "the lingering question / What is tattooed on the * of Anitta".