Anti-aging product

Anti-aging creams are predominantly moisturizer-based skin care products marketed with unproven claims of making the consumer look younger by reducing, masking or preventing signs of skin aging. Anti-aging supplements are ingestible products promoted to diminish the effects of aging, including vitamin supplements, powders, and teas.

In the United States, anti-aging products are commonly marketed with false health claims, and are deemed to be among various scams on consumers. Since 2007, the US Food and Drug Administration (FDA) has issued dozens of warning letters to manufacturers of skin care products with false marketing – including supposed anti-aging effects – about the benefits of such products, which are not authorized to be marketed as drugs that would require FDA approval to be safe and effective for treating the aging process.

Traditionally, anti-aging creams have been marketed towards women, but products specifically targeting men are common in the 21st century. Marketing of anti-aging products has been criticized as reinforcing ageism, particularly against women. Anti-aging promotions specifically reinforce the belief that older people should look like middle-aged people, and that old age comes with a loss of gender identity.