Apgujeong-dong



Apgujeong-dong is a ward of Gangnam-gu in Seoul, South Korea. It is considered one of the wealthiest neighborhoods in South Korea. It was reported that housing price of Apgujeong-dong is approximately US$28,300 per one square meter by Korea Ministry of Land, Infrastructure and Transport in 2019.

The Apgujeong originates from a pavilion with the same name founded by Han Myeonghoe, a 15th-century high-ranking government official under the Joseon dynasty. It is an upmarket residential, fashion, shopping, and educational area. The Hanja name translates into "Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of peace when viewing a group of seagulls flying.

One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in Cheongdam-dong and Garosu-gil in Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.

Characteristics
The area is filled with upscale department stores, shops, boutiques, hagwons, cafes and restaurants. Two main department stores, Hyundai Department Store and Galleria Department Store, are located in this area with both being Flagship Stores.

Apgujeong Rodeo Street is located opposite the Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant.

The registered official headquarters of K-pop entertainment agency S.M. Entertainment is located in the eastern side, although the company moved their offices to Cheongdam-dong in 2012. The building was renovated and became Global Artist Training Center for SM Entertainment trainees in 2013, until it was renamed as SM Entertainment Celebrity Center in 2017.

The Caffè Pascucci coffee chain in Apgujeong was used as one of the main filming locations for Seoul Broadcasting System's 2001 drama Beautiful Days, starring Lee Byung-hun, Choi Ji-woo, Ryu Si-won, Shin Min-a, Lee Jung-hyun and Lee Yoo-jin.

This area is also known for its many plastic surgery clinics.

Education
Schools located in Apgujeong-dong:
 * Apgujeong Elementary School
 * Apgujeong Middle School
 * Sinsa Middle School
 * Shingu Middle School
 * Apgujeong High School
 * Chungdam High School
 * Hyundai Senior High School

Transport
It is served by Apgujeong station and Sinsa station on the Seoul Subway Line 3. There is Bundang Line Apgujeongrodeo station at east, boundary of Cheongdam-dong.

Five Bus lines pass Apgujeong-dong, 143, 145, 147, 148 and 240 and single pass can be used to transfer between bus and subway.