Attention (NewJeans song)

"Attention" is a song by South Korean girl group NewJeans. The music video for the song was surprise-released on July 22, 2022, without prior disclosure of the group's members or concept. "Attention" was officially released for download and streaming as the first single of their self-titled debut EP on August 1, 2022. The song co-written by the group's member Danielle, features a groovy, early 2000s R&B-influenced sound with dynamic key changes.

It was met with critical acclaim and was praised for its engaging listening experience and significant debut impact. It appeared on multiple year-end best song lists, including those by Billboard, IZM, Music Y, NME, and Teen Vogue. Commercially, it debuted at number one on Billboard 's South Korea Songs and peaked at number one on the Circle Digital Chart. Internationally, it reached number 26 on the RMNZ Hot Singles, number 54 on the Billboard Global 200, and debuted at number eleven in Singapore and Vietnam.

Background and release
On July 22, NewJeans released the music video for "Attention" as a surprise release, without previously revealing the members' identities or the group concept. The choreography video was released on the same day, and followed swiftly by the announcement of the quintet's debut self-titled extended play, which was confirmed to contain four tracks, including two additional singles.

Composition
With a length of two minutes and 58 seconds, "Attention" was described as having "a groovy je ne sais quoi highlighted by a bustling beat" and "key changes that jump between major and minor which keeps its early 2000s R&B-influenced instrumentation minimal". NewJeans member Danielle participated in writing lyrics for the track.

Reception
Jang Jun-hwan wrote for IZM that "it aims for a comfortable listening experience, but will never be boring" and "satisfies the concept and significance of debut in many ways".

Commercial performance
"Attention" debuted at number one and number two on the Billboard's South Korea Songs and on the Circle Digital Chart, respectively. It peaked at number one on the Circle Digital Chart in the chart issue dated August 14–20. Overseas, it debuted at number 26 on the RMNZ Hot Singles on the chart issue dated August 8, 2022. On the Global 200 the song peaked at 54. In Singapore and Vietnam the song debuted at eleven.

Credits and personnel
Credits adapted from the EP's photo book.

Locations
 * Recorded and engineered at Hybe Studio
 * Mixed at Chapel Swing Studios, Valley Glen

Credits and personnel
 * 250 – producer, composition, instrumental, programming, vocal directing
 * Duckbay (Cosmos Studios, Stockholm) – composition, lyrics, background vocals
 * Gigi – lyrics
 * Danielle – lyrics
 * Jungwoo Jang – vocal directing
 * NewJeans – background vocals
 * Emily Kim – background vocals
 * Hyejin Choi – engineering
 * Tony Maserati – mixing
 * David K. Younghyun – mixing