Aurora Tower (Cubao)

The Aurora Tower is a 22-storey mixed-use, high-rise tower located along Aurora Boulevard, in the Araneta City complex in Quezon City. The tower serves as the former headquarters of the Araneta Group and also houses Isetann Department Store and Supermarket within the tower's retail and underground sections.

Location
The Aurora Tower is located in the northern area of the Araneta City and sits along Aurora Boulevard, and is also situated along General Malvar and General Aguinaldo Avenues. The tower is located beside the Manhattan Parkway of the Manhattan Gardens complex and is also across the New Frontier Theater. The tower is also close to the Gateway Office Building, the Gateway Malls 1 and 2, and the Araneta Center-Cubao LRT Station.

Background
The Aurora Tower began construction in the early 1980s and was eventually completed in 1984. The tower was developed by the Araneta Group and later served as the headquarters of the Araneta Group and its subsidiaries after moving from the Doña Consolacion Building. The Araneta Group remained as the tower's main tenant until 2014, as the company moved its headquarters to the nearby Gateway Tower. The tower also features retail spaces in the lower ground and first five floors, office spaces, penthouse units, and a helipad.

In 1985, the tower's retail and lower ground spaces were occupied by Isetann Department Store and Supermarket, wherein Isetann Department Store occupies the tower's first five upper floors, while the Isetann Supermarket occupies the tower's lower ground spaces.

In 2006, the Aurora Tower was certified as a Philippine Economic Zone Authority (PEZA) certified information technology (IT) building following under Proclamation no. 985 of former president Gloria Macapagal Arroyo. The tower is also occupied by the offices of the Honorary Consulate of Colombia; Binibining Pilipinas, which occupies the 8th floor of the tower, while keeping its headquarters at the Gateway Tower, and other local firms. The tower also housed the Embassy of Colombia, until the Embassy later moved to a new location at the Inoza Tower in the Bonifacio Global City.