Ayelet Fishbach

Ayelet Fishbach is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing and IBM Corporation Faculty Scholar at the University of Chicago Booth School of Business She is past president the Society for the Science of Motivation, and the International Social Cognition Network.

Life
She graduated from Tel Aviv University. She is associate editor of Journal of Personality and Social Psychology and Psychological Science.

Fishbach studies social psychology, management and consumer behavior.