BIC lighter

A BIC lighter is a disposable lighter in production by Société Bic since 1973. According to the company, "BIC is the world's largest manufacturer of branded pocket lighters" and has "sold over 30 billion lighters!" (as of February 2024).

Marketing
The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was developing a lighter that could be lit up to 3,000 times before wearing out. In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used.

In 2022, BIC began to advertise its EZ Reach lighters in the US with designs by Snoop Dogg, Martha Stewart, and Willie Nelson. These advertisements use humor hinting at the use of cannabis, as Snoop Dogg and Willie Nelson are celebrities who are known for their cannabis use.