Baker Ahmad Alserhan

Baker Ahmad Alserhan is the author of The Principles of Islamic marketing  He is the president of the International Islamic Marketing Association (IIMA) and the Chairman of the Global Islamic Marketing Conference (GIMAC).

Alserhan founded four academic journals, two of them with Emerald and ‘Inderscience’. He is an active researcher, public speaker, and consultant. His research interests include Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies. Alserhan is an associate professor in marketing at Qatar University.