Barbarian (2022 film)

Barbarian is a 2022 American horror thriller film written and directed by Zach Cregger in his solo screen writing and directorial debut. It is produced by Arnon Milchan, Roy Lee, Raphael Margules, and J. D. Lifshitz. The film stars Georgina Campbell, Bill Skarsgård, and Justin Long. The plot sees a woman finding out that the rental home she reserved has been accidentally double-booked by a man, not knowing of a dark secret within the dwelling.

Barbarian premiered at San Diego Comic-Con on July 22, 2022, and was theatrically released in the United States on September 9, 2022, by 20th Century Studios. The film received positive reviews, and grossed $45.4 million worldwide.

Plot
Tess Marshall arrives at a rental house on the evening before a job interview. However, she finds it has been double-booked and is already occupied by a man named Keith. Initially unnerved by Keith, Tess warms up to him and decides to stay the night while Keith sleeps on the couch. When she wakes up in the middle of the night, she is shaken to find her bedroom door has been opened, but Keith is asleep and assures her he did not open the door.

Tess goes for her interview the next morning and is cautioned to stay on guard while in the neighbourhood around the house, which is suffering from heavy urban decay. Returning to the house, she is chased inside by a homeless man who yells at her to leave. She accidentally locks herself in the basement and stumbles across a hidden corridor, leading to a room with a camera, a stained mattress, a bucket, and a bloody handprint.

Keith returns to the house and frees Tess from the basement and ignoring Tess' warning, he investigates the hidden corridor. When he does not return, Tess follows him and finds a subterranean tunnel attached to the hidden corridor, where she finds Keith injured. While they argue about where to go, the pair are attacked by a naked, deformed woman known as Mother who kills Keith by violently bashing his skull against a wall.

The house's owner, actor AJ, is fired from a television series over allegations that he raped his co-star. Pressured to sell assets to pay his legal costs, AJ travels to Detroit to inspect the house before selling it. AJ finds the hidden tunnel and tries to measure it, believing it may increase the house's value. Mother attacks AJ in the tunnel and he falls into a hole where he meets Tess.

A flashback to the 1980s shows Frank, the house's original owner, abducting women, raping them, and keeping them captive in the tunnels, where it is implied that he rapes the offspring.

In the present, the Mother locks Tess and AJ in a hole. Tess tells AJ that the Mother wants them to act as her children. AJ is dragged away by the Mother, who forcibly tries to breastfeed him. Tess uses the opportunity to escape the house with the help of the homeless man from earlier, who warns her that the Mother will come after her at nightfall.

With the Mother distracted by Tess's escape, AJ finds a room which the Mother refuses to approach. Inside, he finds a bedridden Frank and assumes him to be another victim of the Mother. AJ assures Frank that he will call the police, before finding evidence of Frank's crimes. A horrified AJ berates Frank for his crimes before Frank kills himself with a concealed revolver.

Tess leads police to the house, but they dismiss her story and leave as night falls. Tess breaks into the house, retrieves her car keys, and rams the Mother with her car, seemingly killing her. Tess returns to the basement to rescue AJ. AJ, assuming her approaching footsteps are The Mother’s, mistakenly shoots her with Frank's gun. The two escape and find that the Mother has vanished. Tess and AJ then take shelter with the homeless man.

The homeless man explains that the Mother is a product of Frank's multi-generational incest with his victims. The Mother bursts in, kills the homeless man by ripping his arm off and beating him to death with it and chases Tess and AJ up a water tower. AJ loses his gun and pushes Tess off the water tower to save himself. The Mother jumps after her and shields her from the fall. AJ finds Tess is still alive, but as he tries to rationalize his actions to Tess, the Mother awakens and gouges his eyes out before splitting his head open. The Mother attempts to comfort Tess, but she remorsefully shoots the Mother dead with Frank's gun and limps away as the sun rises.

Production
Zach Cregger was inspired by the non-fiction book The Gift of Fear, citing a section that encourages women to trust their intuition and not ignore the subconscious red flags that arise in their day-to-day interactions with men. He sat down to write a single thirty-page scene that would incorporate as many of these red flags as possible. Cregger settled on a woman showing up to an Airbnb late at night, only to find that it had been double booked, as the ideal set-up for this exercise. He stuck to the rule that if he was surprising himself with his writing, then he has to be surprising his audience. "As long as I have no long plan, then no one could know what's coming."

He became frustrated during the writing process, fearing the direction of the story was too predictable. So Cregger, with no forethought, decided to introduce a twist that would "flip [the scene] on its head."

"I just wanted to write a fun scene for myself and it ended up being something that hooked me, and I didn’t know where it was going, and then it turned into a feature film."

While writing the screenplay, Cregger named the film Barbarian as a placeholder. As the story progressed, the name eventually became the title of the film.

Early in pre-production, Cregger reportedly reached out to multiple financiers and distributors, including A24 and Neon, but was rejected. J. D. Lifshitz and Raphael Margules agreed to produce the film through their BoulderLight Pictures banner, and were later joined by Vertigo Entertainment, after Lifshitz and Margules reached out to Vertigo's Roy Lee who had served as an early mentor to the duo. In mid-2020, Lifshitz and Margules accrued a $3.5 million budget for the film, largely through foreign financing, most of it from the French production company Logical Pictures.

Zac Efron was the first choice to play AJ, whom Cregger had envisioned as a "beefcake kind of himbo." However, when Efron turned down the role, Cregger decided to take the character's image in a different direction and cast Justin Long for his "warm and disarming and charming, lovable presence onscreen" which he thought would make AJ more engaging to audiences.

That same year, Lee brought in Bill Skarsgård, who had previously worked with Lee on It (2017) and It Chapter Two (2019), to costar and serve as an executive producer. Barbarian began principal photography in early 2021 in Bulgaria. The film was shot in Sofia, while exterior neighborhood shots beyond the house's block were filmed in the Brightmoor neighborhood of Detroit. In April 2021, Logical's founder and the film's main financier, Eric Tavitian, died of cancer. Unsure of the film's future, Lee secured financial backing from New Regency who increased the budget to $4.5 million, and as a result, 20th Century Studios became the film's distributor, stemming from a prior distribution deal between Regency and The Walt Disney Studios, 20th Century's parent division.

Themes and interpretations
Barbarian has been characterized as having themes related to sexual abuse and trauma, and, owing to the book by which Cregger was inspired, themes of different forms of misogyny. Writing for Film School Rejects, Aurora Amidon asserted that the film is essentially about "the ripple effects of abuse", concerning the characters of AJ and Frank—who, in the habit of harming women for their own pleasure, are cut from the same cloth.

Release
Barbarian was originally scheduled to be theatrically released in the United States by 20th Century Studios on August 12, 2022, before being rescheduled to be released on August 31, and later September 9. Disney reportedly maintained a theatrical release for Barbarian (as opposed to a streaming release on Hulu) due to strong, positive reception from studio test screenings.

CinemaBlend and AMC Theatres premiered the film at the 2022 San Diego Comic-Con on July 22, where it garnered positive reactions. The film was also screened at the Arrow Video FrightFest on August 29. The film was released on October 20, 2022 in Australia, on October 27 in New Zealand, and on October 28 in the United Kingdom.

In the United States, Barbarian was released on digital download and to stream on HBO Max beginning on October 25. It was also released on Star+ in Latin America and on Disney+ as part of the Star content hub in other international territories on October 26, 2022.

The film was released on Disney+ as part of the Star content hub in the United Kingdom on December 14, 2022. A soundtrack album for the film featuring score by Anna Drubich was released by Hollywood Records on December 9, 2022.

Barbarian will be released on Ultra HD Blu-ray and Blu-ray on Autumn 2024 by Sony Pictures Home Entertainment/Studio Distribution Services.

Marketing
The first trailer for Barbarian was released on June 23, 2022, and appeared at the front of theatrical showings of The Black Phone. According to Margules, Disney marketed the film to "feel like a discovery" and teasing very little of the film's plot in promotional materials.

After the film's release, an alternative trailer was released on September 23, playfully portraying the film as "Justin Long's New Movie" before transitioning into the more horrific scenes.

Box office
Barbarian grossed $40.8 million in the United States and Canada, and $4.5 million in other territories, for a worldwide total of $45.4 million, against a production budget of $4.5 million.

In the United States and Canada, Barbarian was released alongside Brahmāstra: Part One – Shiva and Lifemark, and made $3.9 million from 2,340 theaters on its first day, including $850,000 from Thursday night previews. It went on to debut to $10 million, topping the box office; 59% of the audience was male, with 74% being between 18 and 34. The film made $6.3 million in its second weekend, finishing behind newcomer The Woman King. Deadline Hollywood called the 40% week-to-week drop "pretty spectacular", noting that horror films typically see a 65% decline in their sophomore frames. The film was added to 550 theaters in its third weekend and made $4.8 million, finishing fourth at the box office.

Streaming viewership
According to the streaming aggregator Reelgood, Barbarian was the fifth-most-watched program across all platforms during the week of October 26, 2022. According to Whip Media, Barbarian was the most streamed film across all platforms in the United States during the week ending October 30, and the sixth during the week ending November 13. According to the streaming aggregator JustWatch, Barbarian was the second most streamed film across all platforms in the United States during the week of October 31 to November 6, 2022.

Critical response
Audiences polled by CinemaScore gave the film an average grade of "C+" on an A+ to F scale, while those at PostTrak gave the film a 70% overall positive score, with 54% saying they would definitely recommend it.

Accolades
The film is one of the media that received the ReFrame Stamp for the years 2022 to 2023. The stamp is awarded by the gender equity coalition ReFrame and industry database IMDbPro for film and television projects that are proven to have gender-balanced hiring, with stamps being awarded to projects that hire female-identifying people, especially women of color, in four out of eight key roles for their production.

Video game adaptation
In October 2023, it was announced the film would receive a video game adaptation from Diversion3 Entertainment, who previously worked on video games based on Friday the 13th and Evil Dead.