Barry Schwartz (technologist)

Barry Schwartz (born 22 March 1980) is a blogger who writes about search engines and search engine marketing. Schwartz is the founder and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan. Previously, Schwartz was a writer for Search Engine Watch. He also moderates online and offline panels at Search Engine Watch, Cre8asite Forums and WebmasterWorld's PubCon.

He has been interviewed by NBC Nightly News and USA Today about Search Marketing, and has been quoted by news organizations reporting on the Internet Marketing space. He is also the organizer of the annual Search Marketing Expo (SMX) in Israel, and is a member of the Internet Marketers – New York. He was also the host of the Search Pulse podcast on WebmasterRadio.FM.

Biography
At the age of 14, Barry Schwartz started RustyBrick.com and began website building in 1994.

On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable. The publication covers Search engine news and updates from Google Search, Microsoft Bing and other platforms.

Schwartz became a news correspondent at Search Engine Watch, in February 2006. Then in December 2011, when founder Danny Sullivan (technologist) left Search Engine Watch, Schwartz followed, becoming a founding staff member of Search Engine Land alongside Chris Sherman. A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles.

Schwartz received an award for Search Personality of the Year at the US Search Awards in 2018.

In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors. In the same year, he was spotlighted in a Google Search podcast series as someone "from the larger Search Marketing community who inspires" in a Search of the Record podcast interview.

Personal Life
Schwartz is a graduate of Baruch College, City University of New York and lives in Rockland County, New York. He is married and has three daughters and two sons.