Bernd Reichart

Bernd Reichart (born 24 March 1974) is a German businessman who is the CEO of A22 Sports Management, a company founded to "sponsor and assist" the creation of the European Super League. He has lived in Spain since 2003.

Education
Reichart studied sports science and English in Konstanz, Germany; Salamanca, Spain; and the University of North Carolina in the United States.

Career
After graduating, Reichart worked in Hamburg at UFA Sports. He moved to Madrid, where he worked as marketing manager for Sportfive.

Reichart then spent almost ten years working for media company Atresmedia, where he started in investor relations and eventually became managing director, in charge of five free-to-air channels, including NEOX, NOVA, and NITRO. After that, he returned to Germany to serve as CEO for media company RTL Deutschland.

In October 2022, Reichart became CEO of A22 Sports Management.

Personal life
Reichart is fluent in Spanish.