Beymen



Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments. Fodor's compared the chain to Bloomingdale's in the United States. Beymen was founded as a fashion brand in 1971. London's Evening Standard called Beymen Türkiye's "answer to Selfridge's".

Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing i.e. under Beymen Business brand, which it also manufactures, and that business is not part of Beymen Gorup but rather, Boyner Group.

The company's headquarters is in Vadistanbul.

History
Ali Osman Boyner co-founded Altınyıldız (Boyner Holding today) in 1952 with the idea to introduce Turkish fabric to the world, and started exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. After long research, he planted the first seeds of what would become the upscale department store Beymen, collaborating with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to open new stores and compete with Vakko in the upscale department store business.

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.

For its 50th anniversary in 2023, it held an exhibition Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".

Products and services
Currently the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.

Beymen's website beymen.com also sells art and includes works by İzzet Keribar (tr).

Corporate
In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc. while Boyner Holding retained a share of 42.8%.

In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group becoming part of Boyner Holding.

97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, which includes brands such as Valentino, Balmain and Pal Zileri.

Beymen Group
As of mid-2022 Beymen Group led by Cem Boyner operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores. The four brands are:
 * Beymen (full line department store)
 * Beymen Club men's clothing stores
 * NetWork men's and women's clothing stores
 * Divarese, with about 32 stores across Türkiye

Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

Boyner Group
Boyner Group thus focused as from 2019 on five businesses, as shown in the chart below. As of 2024 the Boyner Group brands are organized slightly differently than in 2019.

BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon.Headquartered in Torbalı, Izmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Türkiye as well as 60 stores in 18 other countries.

Beymen full-line deparment store locations
Originally 9,600 m2 upon opening in 2013, expanded in 2022 by another 1,750 m2, Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags. Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.

In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.

A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024 The Suadıye location along Bağdat Avenue remains in operation.

The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both current season's fashions with previous seasons in one location.

Beymen operates department stores in the following locations: Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul. Former stores: Erenköy (in Suadiye, Kadıköy), Akmerkez