Bianca Bruhn

Bianca Bruhn (born 1975) is a Danish business executive who has served as director of Google Denmark since 2022. A graduate of Copenhagen Business School, she has held leading positions for the Nordic region with International Data Corporation, IDC, and YouGov. Bruhn is convinced further research on generative artificial intelligence will lead to highly significant gains in productivity and creativity for both business and society.

Early life and education
Born in 1975 in Mariagerfjord, Bianca Bruhn attended the Copenhagen Business School graduating in 1998. From 2008 she furthered her education at the Henley Business School, earning an MBA in 2011.

Career
In 2003, Bruhn joined IDC EMEA where she gained significant experience in promoting growth with a view to international extension. From 2011 to 2013, she served as managing director of IDC Nordic. In 2014, she joined the British-based internet market research and analysis firm YouGov where she held a series of leadership positions culminating in 2021 as CEO for the European Union and the UK.

Bruhn's term with Google Denmark began in September 2022 when she succeeded Malou Aamund as managing director. Interviewed by CXO Magasinet in May 2024, she predicted that generative AI would be the third major platform shift, proving more significant than widespread use of the internet and mobile developments, Bruhn has also explained that in the face of the lack of female colleagues, she has adopted her own more feminine approach rather than copying that of the many male leaders she has met. She strongly believes in being open and supports closer relationships between employees—and between employees and managers—as this leads to passionate enthusiasm for doing really well.