Bic Camera



Bic Camera, Inc. (株式会社ビックカメラ) is a consumer electronics retailer chain in Japan. Currently, it has 45 stores in 17 prefectures. Bic Camera has a 50% ownership of former rival store Kojima with 143 stores and full ownership of computer store chain Sofmap with 24 stores.

As of 2023, Bic Camera is the second largest electronics and home appliance retailer, behind Yamada Denki.

History
In 1968, founded  in Takasaki, Gunma Prefecture. Four years later, the camera sales department was separated from the company and renamed. In 1978, Bic Color was renamed Bic Camera, with their first store opening in Ikebukuro, Tokyo. Originally specializing in selling cameras at discount prices, Bic Camera expanded to selling home appliances, personal computers, alcoholic beverages, golf equipment, bedding, luxury brand products, bicycles, and toys.

In 1994, Bic Camera spun-off its PC section to. Following a decline in PC sales, this subsidiary was absorbed back into the company in 2000. In 1995, Bic Camera displayed banners protesting France's nuclear weapons testing in the South Pacific. Nippon BS Broadcasting Corp. was established in 1999, with Bic Camera as its majority shareholder.

As part of its expansion, Bic Camera purchased Sogo's Yūrakuchō building in 2001. Throughout the 2000s, Bic Camera opened locations connected to JR stations across the country. In 2005, Bic Camera moved its headquarters from Nishi-Ikebukuro to Takada. A year later, the company purchased Sofmap in February and had itself listed in the JASDAQ Securities Exchange on August 10. In September, Bic Camera purchased a 3.2% stake in Tokyo Broadcasting System. On October 5, 2007, Bic Camera acquired a 9.33% share of rival Best Denki and increased its stake to 14.95%. On June 10, 2008, the company was listed on the Tokyo Stock Exchange and had itself delisted from JASDAQ on August 29. In 2009, Bic Camera was fined US$1.3 million by the TSE for falsifying its earnings after its shares lost half its value early that year. As a result, Arai stepped down as chairman and the company was delisted from the TSE. Sofmap was delisted on January 26, 2010 after becoming a wholly owned subsidiary of Bic Camera. In June 2010, Bic Camera absorbed rival Sakuraya.

On June 26, 2012, Bic Camera purchased 50% of rival store chain. As a result of the Kojima acquisition, Best Denki split from Bic Camera and was fully acquired by Yamada Denki on July 13. On September 1, Arai was reinstated as chairman. On September 27, Bic Camera signed a partnership with clothing giant Uniqlo to convert the Shinjuku East Store to. The partnership ended on June 19, 2022 and the store reverted into a Bic Camera branch the next day.

In April 2016, Bic Camera opened its first branch at Haneda Airport. Air Bic Camera also has locations at Narita International Airport, Chubu Centrair International Airport, and Naha Airport, as well as two branches in Odaiba. On December 19, Bic Camera partnered with Rakuten to launch. In 2018, Bic Camera reported record profits and a 50% increase in shares as a result of a rise in Chinese tourists and the store chain's acceptance of Alipay and WeChat.

On February 7, 2020, Bic Camera opened its Nihonbashi Kaden branch in partnership with Mitsukoshi.

On March 5, 2021, Bic Camera opened its Kumamoto branch next to Kumamoto Station. In June 2021, the company was ranked 132nd on the Global Powers of Retailing's Top 250 list. In 2022, new branches were opened in Takatsuki and Chiba. In addition, Bic Camera partnered with the JR East to have its own section on the "JRE Mall" online store.

On May 7, 2023, Bic Camera closed its Kyoto branch, with its assets transferred to the Takatsuki branch.

Stores
Bic Camera has stores in the following locations:


 * Tokyo
 * Ikebukuro
 * Main store
 * Camera/PC building
 * Bic Camera Select
 * West Exit
 * Bic Camera Outlet x Sofmap Ikebukuro East Exit
 * Photo studio


 * Shinjuku
 * West Exit (Odakyu HALC)
 * East Exit (formerly Bicqlo; former Sakuraya store)
 * East Exit Station Square


 * Yūrakuchō (former Sogo department store)
 * Shibuya
 * East store
 * Hachikoguchi


 * Akihabara (former Sofmap store)
 * Nihonbashi (partnered with Mitsukoshi)
 * Akasaka
 * Haneda Airport (Air Bic Camera)
 * Odaiba (Air Bic Camera at DiverCity Tokyo Plaza and Aqua City)
 * Tokyo Skytree (Air Bic Camera)
 * Tachikawa
 * Chōfu
 * Hachiōji (CELEO)
 * Machida (Bic Camera x Sofmap)
 * Seiseki-sakuragaoka Station (Kojima x Bic Camera; former Sakuraya store)


 * Kanagawa
 * Yokohama
 * West store
 * Shin-Yokohama
 * Vivre Shop (Bic Camera Outlet x Sofmap)
 * Ito-Yokado Tama Plaza


 * Kawasaki
 * Fujisawa
 * Sagamihara (former Sakuraya store)


 * Chiba Prefecture
 * Chiba
 * Kashiwa
 * Funabashi (former Sakuraya store)
 * Narita International Airport (Air Bic Camera)


 * Saitama Prefecture
 * Ōmiya
 * Tokorozawa


 * Gunma Prefecture
 * Takasaki


 * Ibaraki Prefecture
 * Mito


 * Hokkaido
 * Sapporo (partnered with Tokyu Department Store)


 * Niigata Prefecture
 * Niigata (partnered with CoCoLo)


 * Nagano Prefecture
 * Matsumoto (partnered with Aeon Mall)


 * Shizuoka Prefecture
 * Hamamatsu


 * Aichi Prefecture
 * Nagoya
 * Nagoya Station West store
 * Nagoya Station JR Gate Tower


 * Tōgō
 * Chubu Centrair International Airport (Air Bic Camera)


 * Osaka
 * Namba
 * Main store
 * Bic Camera Outlet x Sofmap


 * Abeno
 * Yao
 * Ario Yao
 * Bic Camera Toys


 * Takatsuki


 * Okayama Prefecture
 * Okayama


 * Hiroshima Prefecture
 * Hiroshima


 * Kyushu
 * Fukuoka
 * Tenjin Store #1
 * Tenjin Store #2


 * Kumamoto
 * Kagoshima


 * Okinawa
 * Naha Airport (Air Bic Camera)


 * Former stores
 * Roppongi Station, Tokyo (Bic Camera Select; closed 2022)
 * Harajuku, Tokyo (Bic Camera Select; closed 2022)
 * Machida, Tokyo (Tokyo Odakyu department store; closed 2022)
 * Kyoto (Kyōto Station; closed 2023)
 * Sapporo Esta (closed 2023)

Bic Camera's theme song
Bic Camera has its own jingle titled, which is used in TV commercials and broadcast within the stores. The jingle's melody is loosely based on the enka song, which, in turn, traces its roots to the American hymn "Shall We Gather at the River?". The song's original lyrics for the main branch in Ikebukuro reference the Ikebukuro Station, the Seibu Ikebukuro Line by the east exit and the Tōbu Tōjō Line by the west exit, as well as Sunshine City. The lyrics are changed for specific branches such as BICQLO.

New Bic Camera theme song
In July 2023, Bic Camera launched a new jingle, featuring new lyrics that add the Yamanote Line, the Shōnan–Shinjuku Line, the Saikyō Line, the Tokyo Metro Marunouchi Line, the Tokyo Metro Fukutoshin Line, and the Tokyo Metro Yūrakuchō Line among the eight lines connecting to Ikebukuro, reflecting the district's massive growth as a shopping destination.