Bob Proctor (author)

Robert Corlett Proctor (July 5, 1934 – February 3, 2022 ) was a Canadian, new thought self-help author and lecturer. He was best known for his New York Times best-selling book You Were Born Rich (1984) and being a contributor to the film The Secret (2006). Proctor's teachings maintained the idea that a positive self-image is critical for obtaining success, frequently referencing the pseudoscientific belief of the law of attraction.

Proctor's teachings and publications were a claimed by some to be a contributor to the rise of interest in the Law of Attraction. Medical experts however expressed worries that individuals may opt for Proctor's model of positive thinking, rather than physical therapies or medical intervention.

The law of attraction originates from quantum mysticism which claims that positive thinking can shape reality. Critics say that quantum mysticism cannot be connected to quantum mechanics without drawing upon "coincidental similarities of language rather than genuine connections".

Early years
Proctor claimed to have had a poor self-image and little ambition as a child, dropping out from Danforth Tech after a bandsaw-inflicted thumb injury left him with no plans for the future. However, in the early 1960s, Ray Stanford shared the book Think and Grow Rich with him. Soon afterward, Proctor claimed his life started to change as the book shifted his focus in life. Proctor claimed he started a company offering cleaning services as his first enterprise - a venture that netted him over $100,000 in his starting year despite having neither formal education nor business experience.

You Were Born Rich and The Secret
Proctor claimed to have joined the Nightingale-Conant Organization and worked his way up within the company, being mentored by Earl Nightingale.

In 1984, the book You Were Born Rich was published by McCrary Publishing. Prior to that, other publishers rejected it, noting that "this book is absurd." The book went on to become a New York Times international best seller. It also caught the attention of Australian-based filmmaker Rhonda Byrne, leading her to request Proctor participate in the 2006 movie The Secret.

Death
Proctor died on February 3, 2022, at the age of 87. While Proctor's family and friends were subdued surrounding the reason of his passing, a Press Release sent by the Proctor Gallagher Institute stated that his death was due to "natural causes".

Law of attraction
Throughout his material, Proctor aimed to have the reader tap into their "inner self". He suggested the reader's inner-self controls all that is brought into their life and that a 'bad self-image', which he called a "paradigm", will lead to poor results even among those with adequate knowledge and abilities.

Proctor contended that everything in the universe vibrates and that 'similar vibrations attract each other'. Using images of Kirlian photography, Proctor believed that a person's body emitted an "energy field" and that the mind and body vibrate at specific frequencies which, if harnessed, could produce specific results. He suggested that given humans are capable of controlling their thoughts, they could choose to manipulate these vibrational frequencies and thus control their outcomes by attracting objects which vibrate at a similar frequency. Critics claimed Proctor's teachings were a pseudoscientific misunderstanding of both quantum mechanics and Kirlian photography. In response, Proctor claimed his teachings were "the basic laws of the universe".

Proctor claimed there was nothing in a person's life they could not change through the law of attraction. Proctor also suggested that even a global recession was the result of excessive vibrational negativity which attracted the recession to the economy. In a 2009 article, The Wall Street Journal opined that if any of Proctor's followers believed that they could simply choose not to participate in the recession they were "being shammed".