Boing (company)

Boing S.p.A is an Italian company that is a joint venture between Mediaset and Turner Broadcasting System, established with a share capital of €10 million between Mediaset (51%) and Warner Bros. Discovery (49%). The company operates on television.

History
The company was founded with the launch of Boing from a joint venture between Mediaset and Turner Broadcasting System with the aim to produce the first free-to-air Italian television channel aimed at entertainment for children aged 4–14.

In 2011, the company launched the Italian version of Cartoonito, channel aimed at preschool children.

On 15 March 2013, Mediaset signed a deal to sell the children's business unit to Boing S.p.A.

Boing has achieved a pre-eminent position in children's television broadcasting thanks to the ratings achieved by Boing and Cartoonito in 2013 and 2014.

On 11 July 2019, Boing Plus was launched, replacing Pop, which is owned by Sony Pictures Entertainment Italia. For a few hours, it follow Cartoonito's programming at night, from 1 AM to 6 AM (first in the morning, from 6 AM to 1 PM) to then leaves the place to Boing's. Both programmings air with an hour delay compared to the channels compared. From the same day, Boing and Cartoonito's programming broadcast on 4:3 is adapted in 16:3.

Since 19 May 2023, Boing and Cartoonito air in HD, passage originally scheduled for 21 May 2023.

Boing
Boing was launched on 20 November 2004 as a joint venture between Mediaset and Turner Broadcasting System. The channel is aimed at entertainment for children aged 4–14. It is available on channel 40 of digital terrestrial television and also available on streaming on Mediaset Infinity and also on its app, Boing App.

Boing Plus
Boing Plus was launched on 11 July 2019 replacing Pop, a television channel owned by Sony Pictures Entertainment Italia, after the company purchased its time slot from Mediaset. It is available on channel 45 of digital terrestrial television. This channel is not available on Mediaset Infinity nor on his app.

Cartoonito
Cartoonito was launched on 22 August 2011. The channel is aimed at a preschool audience. It is available on channel 46 of digital terrestrial television and on streaming on Mediaset Infinity and his app, Cartoonito App.

Management
Since 18 May 2023, the company's CEO is Marcello Dolores, while from 2018 the channels' director was Alice Fedele. The company's chairman is Silvio Carini.

Advertising
The advertising on the three channels is granted by Publitalia 80'.