Bonia (fashion)

Bonia Corporation Berhad (myx: 9288) is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia. It markets footwear, leatherwear and accessories. It is also involved in other manufacturing businesses.

History
The company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.

Public listing on Bursa Malaysia
It was listed on the KLCI Bursa Malaysia secondary bourse in 1994. It later was transferred to the Main Board of Bursa Malaysia.

Fiscal performance and acquisition
For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits. For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011. For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million Malaysian Ringgits.

Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world.

In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada.

Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand. In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role.

Special campaigns
In 2022, Bonia had its first collaboration with local star Scha Al-Yahya for Eid al-Fitr collection. The brand has curated a special Raya campaign featuring Malaysian actress, Amelia Henderson in 2023.

Brand ambassadors

 * Nayeon (2023-present)