Brachyloma mogin

Brachyloma mogin is a species of flowering plant in the family Ericaceae and is endemic to the south-west of Western Australia. It is a compact shrub with linear leaves and red to pink, urn-shaped flowers.

Description
Brachyloma mogin is a compact shrub that typically grows to 80 cm high and has bristly hairs on its branches. Its leaves are linear, 4.0–10 mm long and 1.25–2.0 mm wide on petiole 0.5–1.0 mm wide. The upper surface of the leaves is glabrous, the lower surface is covered with bristly hairs, many prominent veins, and there is a small, fine point on the tip. The flowers are arranged singly in leaf axils on a pedicel 1.0–1.5 mm long with bracts about 1.5 mm long at the base. The sepals are egg-shaped, 2.0–2.25 mm long, and the petals are red to pink and joined to form an urn-shaped tube 4–5 mm long with lobes 1.5–3.0 mm long. Flowering occurs in May and June.

Taxonomy and naming
Brachyloma mogin was first formally described 2005 by Raymond Jeffrey Cranfield in the journal Nuytsia from specimens collected he collected 28.5 km west of Katanning in 1997. The specific epithet (mogin) is a Nyoongar word meaning "similar to", referring to this species' similarity to Brachyloma delbi.

Distribution
This species grows in winter-wet areas in open woodland in the Jarrah Forest and Avon Wheatbelt bioregions of south-western Western Australia.

Conservation status
Brachyloma mogin is listed as "Priority Three" by the Government of Western Australia Department of Biodiversity, Conservation and Attractions, meaning that it is poorly known and known from only a few locations but is not under imminent threat.