Bracken Darrell

Bracken P. Darrell is the CEO of VF Corporation and the former CEO of Logitech.

Early life and education
Darrell grew up in Owensboro, Kentucky, as one of four siblings. His brother, Bart Darrell, was the president of Kentucky Wesleyan College.

Darrell graduated from Daviess County High School in 1981. In 1985 he earned a BA degree in english literature from Hendrix College and, in 1989, earned his MBA from Harvard Business School.

Career
After graduating college and before earning his MBA, Darrell worked in public accounting for two years, and was eventually hired to do international auditing for PepsiCo. Over his career he has held various positions at General Electric, Gillette and Arthur Andersen. At Procter & Gamble, he was the president of the Braun (company) division and is noted for leading the turnaround of Old Spice deodorant. Darrell joined Whirlpool in 2008, where he became an executive vice president. In 2012, he joined Logitech as president, and became CEO in early 2013. In June 2023, Darrell became the CEO of VF Corporation.

Darrell has served on the board of directors for Life Biosciences, an anti-aging startup, and as a trustee for Hendrix College.