Brennans Bread

Brennans Bread is an Irish bread-making company founded in 1972 by Joseph A Brennan. It is one of the largest bakeries in Ireland.

History
Joseph A Brennan began baking loaves of white bread in 1972, in a single room on Fumbally Lane in Dublin. Initially, the business served the Dublin area, before expanding nationwide and internationally. When the business outgrew its city-centre premises, it moved to Kimmage, and subsequently to its current location in Walkinstown.

Joseph A Brennan died on 26 May 2024. The business continues to be owned and operated by the Brennan family.

Marketing
The business's slogan is "Today's Bread Today", referencing the fact that its bread is baked fresh every day.

The business's radio and television advertisements typically feature a narrator, speaking in a North Dublin accent, recounting conversations he has had with "auld Mister Brennan", referencing the business's founder, Joseph A Brennan.

The business markets itself as a "national treasure" by associating its bread with Irish culture and as a product missed by Irish emigrants, and in 2023 collaborated with an Irish brewery to produce a Brennans Bread beer. Brennans Bread consistently features in the top five of surveys of Ireland's most-loved brands.