Brunello Cucinelli (brand)

Brunello Cucinelli S.p.A. is an Italian luxury fashion brand which sells menswear, women's wear and accessories in Europe, North and South America and East Asia. The company was founded by Brunello Cucinelli in 1978.

History
Brunello Cucinelli started his couture house in 1978 with a specialty for Mongolian cashmere garments for women.

In June 2014, owner Brunello Cucinelli, transferred the ownership of Fedone S.r.l. (which owned 61.56% of the fashion brand) to a new trust, Esperia Trust Company S.r.l., in a move to benefit his daughters and pursue his philanthropic work.

In 2017, Brunello Cucinelli recorded 500 million euro in sales, 35% of which in North America. The company owns 94 of its 124 branded stores worldwide. In January 2017, the company launched an ecommerce website. In January 2018, the founder, Brunello Cucinelli, sold 4 million shares of his company (owned through his holding Fedone S.r.l.), and brought his participation down to 51% of the company's capital. Through this move, 6% of the company (worth 100 million euros) was invested in his family's charitable fund. In May 2018, the company opened its second store in Mexico. Both Mexican stores are located in the country's capital.

In 2022, Brunello Cucinelli joined Chanel in investing in cashmere supplier Cariaggi Lanificio and bought a 43 percent stake in the company.

In 2023, the brand increased its sales by 24% compared to 2022, to 1.14 billion euros. The last quarter of the year recorded the highest results, with sales up +15.6% to 321 million euros.

In 2024, Brunello Cucinelli strengthened its production line in Italy with the acquisition of the Sartoria Eugubina sewing workshop and the construction of a new factory to meet the increasing consumer demand.

Other activities
In 2022, Brunello Cucineeli entered into a licensing agreement with EssilorLuxottica on luxury eyewear for men and women.

In 2023, Brunello Cucinelli started its first entry into the world of perfume as it introduced two scents designed with Euroitalia, a company specialized in the creation and distribution of luxury fragrances.

Organization
Cucinelli controls the company through Fedone Srl. Cucinelli's family trust owns 57% of the company's stock, which went public in 2012 at €7.75 per share. In 2014, Cucinelli set up a trust to benefit his daughters, Camilla and Carolina, in order to guarantee a proper handover of his namesake company.

The company is headquartered in a 14th-century castle on the top of a hill in the middle of Umbria, an area known as the "green heart" of Italy.

The company donates 20% of profits to its charitable foundation, and pays workers wages that are 20% higher than the industry average. The company's 1,300 employees (of whom 800 work in Solomeo) do not punch a time clock; after-hours e-mails are not allowed. As of June 2017, the company has a market capitalization of over €1.6 billion.