Business & Decision

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.

Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.

History

 * 1992: founded by Patrick Bensabat in France
 * 2001: listed on Euronext Paris' nouveau marché euronext: BND. First international acquisitions in Belgium and UK
 * 2002-2006: expansion in 12 countries including first acquisition in the United States
 * 2012: 20th anniversary
 * 2014: acquisition of Ceri Medical & InFact
 * 2016: death of founder Patrick Bensabat
 * 2018: Orange Business Services acquires majority stake of the capital of Business & Decision

Activities
Business & Decision has worked for over 2100 clients globally. Some of its major activities include-


 * Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
 * e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
 * Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
 * Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations

 * Belgium
 * France
 * Luxembourg
 * Mauritius
 * Morocco
 * Netherlands
 * Russia
 * Spain
 * Switzerland
 * Tunisia
 * United States
 * Switzerland

Quotation and shareholding

 * Company listed at Euronext Paris
 * ISIN = FR0000078958 - BND
 * Currency = euro
 * Shareholding :
 * Founder & Family: 65%
 * Float (Euronext C): 35%