Byredo

Byredo is a Swedish company that produces fragrances, leather goods, and accessories. Byredo is a portmanteau of "By Redolence". It was founded in Stockholm in 2006 by Ben Gorham. Its first collection of handbags and other accessories debuted at Paris Fashion Week in September 2017.

History
In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital. This company was invested in Diptyque and Malin + Goetz, and also owns Space NK. In May 2022, Puig acquired a majority stake in Byredo. In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.

Collaborations
Perfumer Jérôme Epinette has created some scents for the brand — Byredo. In 2016 Byredo collaborated with photographers Inez and Vinoodh on a fragrance named "1996."

In 2018, Byredo collaborated with Off-White's Virgil Abloh on a fragrance named "Elevator Music."

Byredo has also collaborated with IKEA on a home fragrance – releasing the OSYNLIG candle collection in 2020. In 2021, Byredo launched the fragrance Space Rage in partnership with the singer Travis Scott.

In March 2022, Ben Ghoram (Byredo) and Isamaya Ffrench partner to launch their first make-up collection together.