CFVR-FM

CFVR-FM (103.7 MHz) is a Canadian radio station serving Fort McMurray, Alberta, broadcasting a rhythmic adult contemporary format branded on-air as Play 103.

The station is owned & operated by Harvard Media.

History
The station received approval by the CRTC to operate at 103.7 FM in November 2006 and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.

On January 15, 2024, the station flipped to rhythmic adult contemporary and rebranded as Play 103. The last song played on "Mix" was "What A Man Gotta Do" by Jonas Brothers while the first song played on "Play" is "Let's Get It Started" by Black Eyed Peas.