COROS Wearables Inc

COROS Wearables Inc. is a company specialising in performance sports wearables. The company has a global set-up. Their main operations are located in Shenzhen, China, where they house their R&D, Manufacturing, and HRM teams. The company has a marketing team in the United States handling global branding, commercial partnerships, product testing, and business development in California and Colorado. Regional offices also exist in Europe and the UK.

The company specializes in designing, manufacturing, and retailing specialist performance-focused GPS sport watches for outdoor sports. It focuses mainly on several running categories: Track, Trail, Road, and Ultra running. COROS used to have an established range of smart bicycle helmets with safety design features for mountain, road, and urban cyclists.

History
On May 15, 2018, COROS launched its first GPS watch - The PACE Multisport GPS Watch, which had a built-in first-of-its-kind dedicated 'Track Mode' designed for track runners to get accurate pace, distance, and time data – where GPS tracking had originally failed.

Later that year, the company released two new watches, the APEX Premium Multisport Watch, in two sizes; 42mm, 46mm.

In 2020, COROS launched PACE 2 - the lightest GPS watch at that moment - and announced partnerships with Eliud Kipchoge, Emma Coburn, and Des Linden.

Operations
COROS' main operations are within mainland China. Its R&D, Manufacturing, and HRM are done by its HQ in Shenzhen, mainland China. The company's other branches in North America and Netherlands B.V which serve the European Economic Area (EEA) are just in charge of global marketing outside of mainland China.