Category talk:Redirects from brand names

Where should generic trademarks point? (Popsicle or Ice pop?)
We need help with a move discussion currently taking place in Talk:Popsicle (brand). When evidence exists for a generic trademark, what threshold should we as editors use to definitively determine whether to direct the trademark name to the trademark page or its generic equivalent page? Examples of both have been presented in comments and I see no guidance within WP:Trademark or. Leaving the decision to an editor/survey on whether or not Wikipedia should respect a book citation over easily verified live trademark ownership seems tenuous. Lexlex (talk) 12:03, 13 August 2018 (UTC)