Cheddars

Cheddars are a British brand of baked Cheddar cheese-flavoured savoury biscuits. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's brand. Mini Cheddars continue to be marketed under the McVitie's brand in Ireland. Cheddars are made using wheat flour, and include real cheese.

Varieties
Mini Cheddars were the result of product diversification by McVitie's in 1984–1985. New flavours were later introduced, including Marmite, BBQ Beef, Branston Pickle, Cheese & Onion, Ham & Cheese and Mature Cheddar. They are commonly sold as a snack in pubs throughout the United Kingdom, and from shops, in one-portion packets and multi-portion drums.

In 2015, a range of crispier, crinkled Mini Cheddars called Crinklys was launched, with flavours such as Cheese & Onion, Salt & Vinegar, Prawn Cocktail and Sweet Chili.

In 2017, three new cheese flavours were added to the range: Stilton, Red Leicester and Smoked Applewood. Also, they released their Mini Cheddar Crispy Thins.

As of 2019, Jacob's Mini Cheddars were available in eight flavours - Cheddar, Smoked Cheddar, BBQ, Red Leicester, Blue Stilton, Monterey Jack, Pepper Jack and Branston Pickle.

In 2020 three new limited edition flavours were added; Nacho cheese & jalapeno, lime and chilli and chipotle chilli wings.

In 2021, three new flavours were added; Ploughman's, Blue cheese and Chilli cheddar. However, as of 2023, these versions are no longer available in the UK.

Cheddars Baked Cheese Biscuits are a larger version of the biscuit usually found in multipacks. Available in flavours such as; Cheddar Cheese, Smoked Cheddar, BBQ, Pepper Jack and Brandston Pickle. The larger Cheddar biscuit also referred to as ‘Giant Mini Cheddars’ is the successor of the Mini Cheddars.