Cheezels

Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.

In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation, and previously by The Real McCoy Snackfood Company ). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company.

History
According to any modern packet of Cheezels, the snack entered the market in 1971. Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels".

As of 2017 Cheezels are gluten free.

Flavours
Usually, Cheezels are made from corn and rice, and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:
 * Original Cheese
 * Pizza
 * Smokin' BBQ
 * Cheese & Bacon - also previously known as Rashers Cheese & Bacon
 * Hoops & Crosses Burger Flavoured - cheeseburger-flavoured Cheezels shaped like the Xs and Os in the game tic-tac-toe
 * Minis - miniature versions of Cheezels
 * Chilli Cheese