Cheng Yi (actor)

Fu Shiqi (born 17 May 1990) known professionally by his stage name Cheng Yi, is a Chinese actor and singer. He made his television debut in Chinese television drama Beauty World (2011) and graduated from Central Academy of Drama in 2012. He first gained recognition for his role in Noble Aspirations (2016). He is also known for his roles as Yu Sifeng in Love and Redemption, Ying Yuan in Immortal Samsara and Li Lianhua in Mysterious Lotus Casebook.

Early life and education
Cheng Yi was born on 17 May 1990, in Huaihua, Hunan. Cheng graduated from the performance department of the Central Academy of Drama.

Advertising Endorsement
In December 2020, he was named the brand ambassador for Tide (brand) and the spokesperson for Nestle.

As of early 2021, Cheng Yi endorsed Safeguard and the luxury brand Lanvin.

As of 2022, Cheng Yi was appointed the Make Up For Ever Global Brand Spokesperson for Mainland China.

He was announced as the spokesperson for Curel in January 2023. and for the Chinese cosmetics Herborist in April 2023, making him one of the most sought-after brand ambassadors. In May 2023, Cheng Yi was appointed Harman Kardon/JBL brand spokesperson for the greater China region. He was appointed the spokesperson for Elizabeth Arden body care in September and a global brand spokesperson for Ray-Ban

In October 2023, he became the brand spokesperson for Olaplex and subsequently, Lanvin announced Cheng Yi as their first global brand ambassador.

In March 2024, the thermos brand BeddyBear co-created a Weibo account with Cheng Yi, announcing that Cheng Yi became the brand spokesperson.

On April 20, 2024, the food brand Li Ziyuan officially announced that Cheng Yi became the brand spokesperson.

On May 8, 2024, the intimate apparel brand Youkeshu officially announced that young actor Cheng Yi will be its global brand spokesperson, and they will jointly write a new chapter of cooperation in the future.

Philanthropy
In 2017, Cheng Yi became a love ambassador for PETA’s adoption, and collaborated with People for the Ethical Treatment of Animals in Asia (PETA) to shoot a public service advertisement calling for giving stray animals a chance to be loved. In the same year, he participated in the International Fund for Animal Welfare ( IFAW) joined hands with the "Your World Has Me" campaign launched by Shanghai International Green Film Week, becoming a young leader in protecting golden eagles and shooting public welfare posters to speak out for endangered wild animals

In addition, he also joined hands with the Nature Conservancy (TNC) and the United Nations Development Program and filmed a public service announcement to speak out to save whale sharks, calling on everyone to refuse fishing and care for endangered marine species.

In July 2021, Cheng Yi donated 500,000 yuan to the Henan Heavy Rain.

In January 2023, Cheng Yi served as the navel orange farmer-assisting ambassador for his hometown Chenxi County, helping his hometown overcome poverty; In December, donated 500,000 yuan to the disaster-stricken areas in Gansu.