Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She was the Editor-in-Chief of the Journal of Marketing.

Books

 * Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.

Awards

 * Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.