Clement Mok

Clement Mok (born 1958) is a graphic designer and author.

Mok founded several design-related businesses &mdash; Studio Archetype (acquired by Sapient), CMCD and NetObjects, Inc. In 1997, Mok recruited George Chen in a photoshoot for an early collection of stock photography made for graphic designers distributed on CD-ROM, whose likeness was used in many high-profile print and billboard advertising campaigns, inadvertently creating an unofficial mascot for the dot-com era, nicknamed "The Internet Guy". From 1998 until 2001, he was Chief Creative Officer of Sapient. Mok also served as the national president of AIGA and was the creative director at Apple Inc. in the early 1980s. Currently, he leads a new subscription-based royalty-free stock image business and consults on a variety of product development projects.

Information architecture
Mok authored an influential early information architecture manual, Designing Business (Adobe Press, June 1996).