Clickbait (miniseries)

Clickbait is a drama television miniseries, created by Tony Ayres and Christian White. Ayres serves as showrunner, while Brad Anderson, Emma Freeman, Ben Young, and Laura Besley are directors. It was released on Netflix on August 25, 2021.

Overview
Clickbait explores the dark side of social media. In one thread of the story, a father goes missing, only to appear in a viral video holding a sign saying that he will die if the video receives five million views.

The series is set in Oakland, California, but was mostly filmed in Melbourne, Australia.

Main

 * Zoe Kazan as Pia Brewer, Nick’s younger sister
 * Betty Gabriel as Sophie Brewer, Nick’s wife
 * Phoenix Raei as Roshan Amiri, an Oakland Police Department detective
 * Abraham Lim as Ben Park, a ruthless reporter and associate producer for GBZ Online who follows Nick's case and is determined to interview the family
 * Adrian Grenier as Nick Brewer, a family man who went missing after a video of him holding a sign that says: "I ABUSE WOMEN", then a second sign that says: "AT 5 MILLION VIEWS I DIE" went viral online and he failed to show up to work that morning
 * Motell G Foster as Curtis Hamilton, a former colleague of Sophie's with whom she had an affair
 * Jessie Collins as Emma Beesly, a woman who claimed to be Nick's mistress

Recurring

 * Camaron Engels as Ethan Brewer, Sophie and Nick's older son
 * Jaylin Fletcher as Kai Brewer, Sophie and Nick's younger son
 * Liz Alexander as Andrea Brewer, Pia and Nick's mother
 * Becca Lish as Dawn Gleed, the administration manager at the Merritt Sports Performance Center
 * Wally Dunn as Ed Gleed, Dawn's husband
 * Ian Meadows as Matt Aldin, Nick's best friend and colleague at the Merritt Sports Performance Center
 * Steve Mouzakis as Det. Zach De Luca
 * Joyce Guy as Ruby, Sophie's mother
 * Jack Walton as Vince, a patient of Pia who helps her find out what happened to Nick
 * Jake Speer as Cameron, Ben's partner
 * Kate Lister as Jeannine Murphy
 * Adel Della Massa as Paula
 * Emily Goddard as Linda, the administration coordinator at the Merritt Sports Performance Center
 * Mia Challis as Jenny
 * Ezra Bix as Det. Josephson
 * Salme Geransar as Det. Majano
 * Dean Cartmel as Det. Feldman
 * Jake Unsworth as Colin Howard
 * Akosia Sabet as Bailey Quinn
 * Renee Lim as Alice, Sophie's friend who is also her attorney
 * Alexis Watt as Jessica Centeno
 * Debra Lawrance as Principal Heller

Guest

 * Daniel Henshall as Simon Burton, the brother of a woman named Sarah Burton who committed suicide after Jeremy Wilkerson (one of Nick's alleged dating profile pseudonyms) told her to kill herself
 * Andrea Demetriades as Audrey

Production
In August 2019, it was announced Netflix would produce an 8-episode series created and produced by Tony Ayres and Christian White, with David Heyman serving as producer under his Heyday Television banner, with Brad Anderson set as lead director. In December 2019, Zoe Kazan, Betty Gabriel, Adrian Grenier and Phoenix Raei joined the cast. In February 2020, Abraham Lim, Jessie Collins, Ian Meadows, Daniel Henshall, Motell Foster, Jaylin Fletcher and Cameron Engels joined the cast. Principal photography began in December 2019. Production on the series was suspended in March 2020 due to the COVID-19 pandemic. In November 2020, the series resumed filming in Melbourne. Clickbait was released on Netflix on August 25, 2021.

Critical reception
The review aggregator website Rotten Tomatoes reports a 58% approval rating with an average rating of 6.3/10, based on 31 critic reviews. The website's critics consensus reads: "With an array of flashy, half-formed ideas and thin characterizations, Clickbait is more akin to its namesake than the deeper show it aspires to be." Metacritic, which uses a weighted average, assigned a score of 48 out of 100 based on 12 critics, indicating "mixed or average reviews".

Roxana Hadadi writing for RogerEbert.com wrote: "Clickbait is a reminder of why Netflix series became such hits in the first place. A cast of recognizable, serviceable actors dive with melodrama and zeal into a narrative that defies logical sense but moves at a breakneck pace, ends on cliffhangers like clockwork, and incorporates just enough zigs and zags to keep viewers guessing."

Adam Sweeting at The Arts Desk described the series as a "fiendishly cunning thriller" and concluded that "the way Ayres and White handle their final-reel reveal is a masterclass in advanced whodunnitry. They even helpfully lob in a subsidiary could-be villain as a decoy. We are left to ponder whether Clickbait is itself clickbait."

Saloni Gajjar writing for The A.V. Club criticized the show for its "ridiculous bait-and-switch twists and red herrings, offering very little else."

James Croot writing for www.stuff.co.nz wrote that "as a police procedural and heart-stopping horror, it is aces, evoking memories of David Fincher’s finest (Seven, Panic Room), ratcheting up the stakes as the video’s ticker goes into overdrive."

Viewership
Between August 23 and September 12, 2021, Clickbait was the most-viewed original streaming title in the US for three consecutive weeks according to Nielsen Holdings

Clickbait was the most viewed series on Netflix in the United States in September 2021, and the fourth biggest show globally.

Clickbait was the most viewed series on Netflix in the UK in August and September 2021.

The Sydney Morning Herald reported that Clickbait hit the No.1 spot on Netflix in more than 20 countries.