Content intelligence

Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content.

Working principles of content intelligence software
The AI works within a certain framework to edit the behavioral analysis of customers and clients. It should be able to process a large amount of data in order to give the content strategist an idea about: The use of content intelligence is therefore connected to the science of big data and artificial intelligence.
 * Content trends and efficacy
 * How clients react to the content (sentiment analysis)
 * The voice and style of the content

Content intelligence is often viewed as an asset for creating and maintaining high-quality content for targeted audiences.

Some ways for companies to achieve content intelligence include implementing or integrating AI into their business' content management system, customer relationship management, or digital asset management technologies. A semantic engine can also be a part of content intelligence software to automatically classify content according to topic or the tags a platform assigns.

Content intelligence software is often sought by marketers, content strategists, UX writers, and product managers.